BLOG

WHAT IS YOUR BRAND AND HOW DO YOU USE IT?

Real estate branding actually is like many other businesses in many other industries, and that means you can do it, too. Successful branding involves identifying and speaking to your target audience, researching the competition, creating a brand identity, distributing your brand information, and then refining your brand so it remains fresh and relevant. Here’s how to get started with some basic branding tips for agents.

THE 6 APPS YOU ABSOLUTELY NEED TO BE USING IN YOUR REAL ESTATE BUSINESS TODAY

Today’s real estate agents aren’t just negotiators or even entrepreneurs. In a way, agents have turned into software experts. The top agents in almost every market are eager and willing to explore new technologies and tools as they emerge, even if they’re not entirely sure how those tools might end up benefiting their business…

Want someone to lean on when business gets tough? See what the right mentor can do when Judy Black and Sabrina Lowery, who were paired through NAR Spire, meet for the first time.

VIDEO has become a game changer in real estate marketing! In today’s digital world, video has become a powerful tool to interact with potential clients and build your personal brand. High quality video content combined with social media is revolutionizing the industry. Read more to learn why video is a must in your marketing strategy…

YOU HAVE THE POWER! It’s easy, fast and gets results!

What can you do to get to the top of the search results? Be the first result your potential clients see by following these super simple steps!

What is Web Accessibility?

Web accessibility refers to a set of design practices that are intended to remove barriers for people with disabilities.

In simple terms, that means every visitor should be able to accomplish key tasks — like browsing a website or filling out a contact form — in a reasonable amount of time and without exerting extra effort.

Learn Hot To:

- Connect your social media to your website

- Customize your photo gallery

- Learn whose looking at your website

Did you know that 98% of cyber-attacks involve some sort of social engineering like phishing, phone call scamming, and other tactics that prey on human nature? Also, did you know brute force attacks can attempt to crack open an account, guessing passwords at a rate of anywhere from 10,000 to 1 billion times per second?

With home sales on the decline, more and more listing agents are looking for a way to get the upper hand. Many home sellers are getting pre-listing inspections in order to achieve this. This gives the seller time to make necessary repairs or disclosures, which can help avoid costly delays or cancellations down the road - which have increased to levels seen near the beginning of the pandemic.

Watch this on-demand webinar to learn tips and tricks to customize your new website in just minutes! We’ll talk about the value of utilizing a top level domain, explore website options and get your new, free website up and running! Get found and get leads today!

Do you know that over $600,000,000 is invested per week worldwide in PropTech? What is PropTech? How does it affect your business? How can you stay up-to-speed on the next technology that may enter the real estate space? These are all questions that real estate professionals are asking. 

 PropTech is any technology that helps you optimize your business processes. You are probably using some of these technologies today. A CRM, transaction management system, electronic signature (DocuSign), electronic notarization (Notarize), are all examples of PropTech.

As real estate leader, understanding what PropTech is and how it’s evolving could be a key component in ensuring your future success.

The REALTOR® Store is now offering a great webinar where you can learn more!

Can potential clients find you? All .realtor™ and .realestate web addresses now comes with a Professional Website. A modern, turnkey website pre-loaded with your information and ready-to-go in just minutes. The website is free for the life of your web address. Activate now at www.get.realtor!

Are you trying to navigate the Fair Housing landscape? Enter Matrix Rental Solutions, a NAR REACH 2022 company. CEO/Founder Sipho Simela spoke to a panel of proptech enthusiasts about the importance of decision-making in the rental process.

The Matrix proprietary model, MAIA (Matrix Asset & Income Analysis), gives property managers a more expansive and clearer financial picture of prospective residents. The model uses traditional inputs, like credit scoring, but surrounds the reporting with additional data such as Instant Asset, Income, and Employment verifications. By employing deep analytics of real-time data, Matrix aims to be the “first universal rental application.”

Want to learn more? Watch the latest PropTech from NAR to learn how RentTech can include anything from lead qualification, listing distribution, lease management, to even the rental payments themselves.

“By officially becoming Revive Real Estate, we boost the clarity of our brand and can amplify it with a hot top-level web domain extension,” said Michael Alladawi, Revive Real Estate CEO and founder. “Very few Proptech firms, if any, can say that their domain is only their name. It gives our business instant recognition and elevates our marketing,” he added. Michael Alladawi, Revive Real Estate CEO and founder

For the last couple of decades, the real estate industry’s focus on improving the home sale experience has centered on speed. Marketing messaging promises faster sales, speedier loan processing, and quicker closings. The emergence of iBuyers and cash-backed offer programs promises to finalize a home sale “in as little as 10 days — or less.”