Build Your Brand

Basic Branding Tools for REALTORS®: Getting Started With a Brand in 2023


Real estate branding actually is like many other businesses in many other industries, and that means you can do it, too. Successful branding involves identifying and speaking to your target audience, researching the competition, creating a brand identity, distributing your brand information, and then refining your brand so it remains fresh and relevant. Here’s how to get started with some basic branding tips for agents.

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What is Web Accessibility?

Web accessibility refers to a set of design practices that are intended to remove barriers for people with disabilities.

In simple terms, that means every visitor should be able to accomplish key tasks — like browsing a website or filling out a contact form — in a reasonable amount of time and without exerting extra effort.


Are new technologies affecting the real estate industry and, more importantly, your business?

Do you know that over $600,000,000 is invested per week worldwide in PropTech? What is PropTech? How does it affect your business? How can you stay up-to-speed on the next technology that may enter the real estate space? These are all questions that real estate professionals are asking. 

 PropTech is any technology that helps you optimize your business processes. You are probably using some of these technologies today. A CRM, transaction management system, electronic signature (DocuSign), electronic notarization (Notarize), are all examples of PropTech.

As real estate leader, understanding what PropTech is and how it’s evolving could be a key component in ensuring your future success.

The REALTOR® Store is now offering a great webinar where you can learn more!

Check Out This New Webinar Available For Purchase Today!

RentTech to Support the Consumer Experience

Are you trying to navigate the Fair Housing landscape? Enter Matrix Rental Solutions, a NAR REACH 2022 company. CEO/Founder Sipho Simela spoke to a panel of proptech enthusiasts about the importance of decision-making in the rental process.

The Matrix proprietary model, MAIA (Matrix Asset & Income Analysis), gives property managers a more expansive and clearer financial picture of prospective residents. The model uses traditional inputs, like credit scoring, but surrounds the reporting with additional data such as Instant Asset, Income, and Employment verifications. By employing deep analytics of real-time data, Matrix aims to be the “first universal rental application.”

Want to learn more? Watch the latest PropTech from NAR to learn how RentTech can include anything from lead qualification, listing distribution, lease management, to even the rental payments themselves.

Revive Goes All In

Revive Real Estate Goes ALL IN with .realestate

By officially becoming Revive Real Estate, we boost the clarity of our brand and can amplify it with a hot top-level web domain extension,” said Michael Alladawi, Revive Real Estate CEO and founder. “Very few Proptech firms, if any, can say that their domain is only their name. It gives our business instant recognition and elevates our marketing,” he added. Michael Alladawi, Revive Real Estate CEO and founder


Join thousands of REALTORS®. Get your .realtor domain.