Basic Branding Tools for REALTORS®: Getting Started With a Brand in 2023
WHAT IS YOUR BRAND AND HOW DO YOU USE IT?
Real estate branding actually is like many other businesses in many other industries, and that means you can do it, too. Successful branding involves identifying and speaking to your target audience, researching the competition, creating a brand identity, distributing your brand information, and then refining your brand so it remains fresh and relevant. Here’s how to get started with some basic branding tips for agents.