Modern, Branded, and Built for Associations

When the Highland Lakes Association of REALTORS® looked to revamp their online presence, they weren’t just looking for a new coat of paint—they needed a real upgrade. Like many associations, they were battling an outdated website builder that was difficult to manage, lacked modern features, and created frustrating delays in getting important updates to their members.

A Strategic Move to .realtor

Their solution? A complete overhaul using the .realtor association website and domain. The decision was driven by two key goals: simplify site management and strengthen the association’s connection to the trusted REALTOR® brand. “We needed a solution that would allow us to modernize our site’s appearance and take advantage of newer processes and features,” their team shared. “It had to be easy to use, and allow us to build a site the way we wanted it to look on any device.”

Switching to a .realtor domain was also a branding decision. The association saw the opportunity to more clearly align itself with the REALTOR® identity and distinguish its online presence with a domain that stands for professionalism and credibility in the industry.

A Boost in Engagement and Flexibility

Since launching their .realtor website, the impact has been clear. The site’s intuitive builder has made it easy for staff to create new pages and update existing ones, allowing the association to keep up with communications and highlight more programs and events. 

The site’s flexibility has encouraged them to expand their web presence. “Being able to create a page so quickly means more initiatives and endeavors can now have a web presence,” they noted. Rather than attaching static forms or sending plain-text emails, the association can now create dedicated landing pages that are informative, attractive, and user-friendly.

Tools That Make a Difference

The built-in drag-and-drop widgets have been a favorite feature for the Highland Lakes team, offering creative ways to communicate with members and keep the site looking fresh. But the game-changer? The API functionality. Now, classes and events update in real time—no more manual entry—and each one gets its own page with detailed information.

Positive Feedback from Members

Since launching, the feedback has been overwhelmingly positive. Members have praised the modern, clean design and improved access to resources. The site is easier to navigate, visually engaging, and better reflects the value the association provides.

Advice to Other Associations: “Just Do It”

When asked what they'd tell another association considering a .realtor site, their answer was simple: “Do it.” The ease of use, robust features, and strong support team have exceeded expectations and made a significant difference in both operations and member experience.

For REALTOR® associations ready to elevate their online presence and better serve their members, the .realtor association website and domain offer a modern, branded, and easy-to-manage solution that’s built to grow with you.