July 29, 2025
Realtors Can Now Make Their Listings Shoppable Thanks to a New Partnership Between Style to Design and Chirpyest
In a real estate market that’s increasingly visual and commerce-driven, a new partnership between two women-led companies is giving realtors a smart, stylish way to earn more from the listings they’re already creating.
Heather Caine, a luxury real estate agent in Florida and the founder of Style to Design, has teamed up with Colette Shelton, founder of Chirpyest and a National Association of Realtors® (NAR) REALTOR Benefits® partner, to launch a new offering that makes real estate listings instantly shoppable.
This collaboration blends Heather’s “reality staging” approach where real products are integrated into listing photos with Chirpyest’s curated affiliate technology. Now, realtors using Style to Design will receive custom shoppable boards powered by Chirpyest, allowing them to share, inspire, and earn cash back through carefully selected products from top home retailers like Wayfair, Lulu & Georgia, One Kings Lane, and The Home Depot.
A Smarter Way to Stage and Share
Reality staging is Style to Design’s unique twist on traditional virtual staging. Rather than inserting digitally rendered furniture into photos, Heather and her team curate real products and strategically place them into actual listing photography using a blend of human design insight and technology.
“Reality staging is about showing the potential of a space in a way that’s aspirational but attainable,” says Heather. “We’re not designing fantasy rooms, we’re using beautiful products that buyers can actually purchase.”
That’s where Chirpyest comes in. Colette’s platform empowers anyone, from influencers to real estate agents, to earn cash back by shopping and sharing affiliate links from hundreds of premium brands. By integrating Chirpyest into Style to Design’s reality staging process, realtors now receive curated storefronts with products pulled directly from the listing photos.
“With one click, agents can access a ready-to-go, shoppable board that mirrors the aesthetic of their listing,” says Colette. “They can send it to prospective buyers, include it in their listing materials, or post it on social all while earning cash back.”
How It Works
Every listing staged through Style to Design now comes with a Chirpyest-powered product board. The furniture, lighting, and accessories featured in the images are all linked to real retailers. Realtors simply activate their free Chirpyest account, and from there, they can start earning every time someone shops through their board.
“We wanted it to be frictionless,” Colette explains. “No need to build anything from scratch. If you’re already listing a home, you’ve already done the hard part. This just gives your content a second life and a second paycheck.”
Heather adds, “We’re giving agents tools that make them look more polished and professional. It’s not just about staging anymore. It’s about extending your brand and building deeper engagement with buyers.”
From Passive Listings to Active Commerce
Real estate professionals are constantly looking for new ways to differentiate themselves. This offering helps agents transform their listings into interactive, commerce-enabled experiences.
“In every showing, buyers ask about the design,” says Heather. “They want to know where a light fixture came from or how to recreate a room. Now, agents can answer that question in a click and earn something in the process.”
Colette sees this as part of a broader shift happening across content and commerce.
“Buyers today are inspired by visuals,” she says. “They follow realtors on Instagram. They save listings not just for the layout, but for the décor. We’re tapping into that behavior by giving agents a way to become trusted design sources.”
And with brands like Serena & Lily, One Kings Lane, Lulu & Georgia, and Home Depot all available on Chirpyest, agents can align with high-quality retailers their clients already trust.
Built with Realtors in Mind
Colette founded Chirpyest with the idea that everyday tastemakers, not just influencers with huge followings, deserve to be compensated for the inspiration they provide. That philosophy is at the heart of this new offering for agents.
“Realtors are tastemakers,” she says. “They know how to present a space. They know how to tell a story. Why shouldn’t they benefit when someone sees a chair in their listing and decides to buy it?”
That vision is one of the reasons Chirpyest became an official REALTOR Benefits® partner with NAR in 2024.
“We’re proud to be a NAR partner,” Colette says. “It reinforces our commitment to giving real estate professionals access to meaningful technology that enhances their work and drives value.”
What Agents Can Expect
Here’s how the program works, step by step:
- Stage a property with Style to Design, which uses real products tailored to the home’s design and target buyer.
- Receive a Chirpyest-powered boardwith all featured products linked to top retailers.
- Activate a free Chirpyest account(NAR members receive enhanced benefits).
- Share the boardwith buyers, clients, social followers, and friends and earn cash back when purchases are made.
It’s as simple as sending a link.
“This isn’t another thing agents have to learn or manage,” Heather says. “We’ve done all the heavy lifting. You just share.”
Agents can access Style to Design services for a monthly fee of $99, which provides access to reality staging and custom Chirpyest boards for each listing.
Real Results and Real Inspiration
Early adopters are already seeing how the program changes their day-to-day business.
“I started including the Chirpyest boards in my listing follow-up emails,” says a realtor in Boca Raton. “Not only did buyers love the style, they started clicking through and shopping. I earned back more than I expected and it created more reasons for people to stay in touch after the showing.”
Another agent reported using the boards during open houses to create conversation starters. “People remember listings that feel different. This makes mine stand out,” she said.
A Collaboration Built on Shared Vision
The story of how Heather and Colette came together is also a testament to what happens when entrepreneurs from different sides of the industry bring their strengths to the table.
“Heather had this brilliant idea with Style to Design,” Colette says. “I saw how it could grow with a commerce layer that made it more dynamic and more lucrative for agents.”
Heather agrees. “Colette brings this incredible understanding of how people shop and share online. I know how agents work, what they need, and what buyers respond to. Together, we created something I think is really valuable for this industry.”
Looking Ahead
“We want this to become part of how agents market themselves,” says Colette. “Not just selling homes but selling lifestyle and taste.”
As buyers demand more immersive and personalized experiences, and as agents look for new ways to stand out, partnerships like this one point to where the industry is headed.
“We’re not reinventing the wheel,” Heather adds. “We’re just giving agents a better one.”
For realtors ready to turn their listings into content, conversation, and commissions, the Style to Design x Chirpyest collaboration is a smart place to start.