How a .realestate Domain Helped Ryan Schwartz Climb to the Top of Google.

When innovation, strategy, and the right digital tools converge, the results can be extraordinary. That’s exactly what happened for Ryan Schwartz, a luxury real estate professional with deep roots in Naples, Florida, and a growing presence in Aspen, Colorado. His story demonstrates how the .realestate domain paired with strong website architecture and advanced SEO can rapidly transform online visibility and business outcomes.

🎥 Watch the testimonial video with Ryan Schwartz and Josh Guerra, CEO of RealEstateSEO.com, to hear the full story in Ryan’s own words.

From Naples to Aspen: A Digital-First Approach to Real Estate

Ryan built his early success in Naples with the domain NaplesHomes.com, leveraging the power of premium domains and a cutting-edge Real Estate Webmasters site to generate leads. Over the years, his website became a cornerstone of a career that has produced more than $500 million in sales volume.

When Ryan fell in love with Aspen and saw parallels between its ultra-luxury clientele and Naples, he knew a strong online presence would again be the key to breaking into a competitive market. His target was clear: rank for the coveted search term “Aspen Real Estate.”

While his broader Aspen presence focuses on that primary keyword, Ryan also specializes in niche markets like Red Mountain and Aspen condos, carving out authority in high-competitive market. 

The Power of .realestate for SEO & Branding

Ryan made a strategic decision to invest in Aspen.realestate, believing that industry-specific top-level domains (TLDs) like .realestate would grow in SEO authority and recognition over time. His instincts paid off.

Within just months of launching Aspen.realestate, his site rose to Top 4 rankings on Google for “Aspen Real Estate,” competing with national portals like Zillow and Realtor.com. This rapid climb validated the .realestate TLD as both an SEO asset and a branding differentiator.

The Winning Marketing Stack

Ryan attributes this success to a three-part digital foundation:

1. .realestate Domain – The ultimate keyword-rich, industry-specific TLD.
2. Real Estate Webmasters Website Architecture – A proven framework built for performance and search visibility.
3. SEO Strategy by RealEstateSEO.com – Advanced content development, optimization, and technical SEO guidance from Josh Guerra and his team.

This combination accelerated rankings, drove qualified traffic, and created a unique competitive edge.

More Than Leads: De-Commoditizing the Agent

Ranking at the top of Google delivers far more than buyer and seller inquiries. For Ryan, it’s also about differentiation in the listing presentation.

“What other agent can walk into a listing appointment, show the seller the top search result for Aspen Real Estate, and say, ‘That’s me’?” Ryan explains. “It’s an advantage no competitor can replicate, and it wins me listings.”

By leveraging .realestate domains, agents can move beyond commodity status and position themselves as market leaders with an irreplaceable digital presence.

What’s Next: Port Royal.realestate

Ryan’s journey with .realestate is only beginning. His next ambition is targeting Port Royal in Naples, one of the most prestigious communities in the country, where transactions often exceed $10 million per home.

He has secured both PortRoyal.realestate and PortRoyalRealEstate.com, positioning himself to dominate searches for this exclusive neighborhood.

From NAR’s perspective, Ryan’s story illustrates the power and potential of the .realestate domain to elevate agents’ businesses, enhance credibility, and unlock market share in highly competitive environments. We’ll be following Ryan’s continued journey closely and we expect many more success stories like his in the years ahead.

✅ Takeaway: The .realestate domain isn’t just a web address. It’s a tool for branding, SEO, and competitive advantage - one that ambitious professionals like Ryan Schwartz are already proving can change the trajectory of a real estate business.