<strong>How To Build Your Brand Through Video </strong>

In today's digital world, video has become a powerful tool to interact with potential clients and build your personal brand. High quality video content combined with social media is revolutionizing the industry. Here are some reasons why video is a must have in leveling-up your marketing strategy:


1. Proclaiming your expertise - Video allows you to exhibit your knowledge and expertise in the real estate industry. Share tips and knowledge, answer common questions and give video tours of properties. This helps to substantiate yourself as a trusted advisor in the market and attract more clients.

2. Developing relationships - Videos implement a personal approach that connects you to your audience on a meaningful level. People are more likely to remember & recognize you and your brand if they visually see you and listen to your voice in a video. Additionally, with the ability for messages, you can build relationships with your viewers and interact with them in real-time.

 3. Increasing reach and interactions - Video is one of the most consumed forms of content online. By incorporating video into your marketing strategy, you increase the chances of your content being shared and viewed by a larger audience. Plus, video has been shown to raise engagement, making it a powerful and efficient way to convey your message.

4. Higher SEO ranking - Websites with video have a tendency to rank higher in search engine results, which translates to more visibility for your content. By producing video content that is relevant for search engines, you increase your likelihood of being discovered by potential clients who are seeking for a local agent. 

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<strong>Video &amp; Social Media</strong>

Social Media Factor - According to NAR’s 2022 Technology Survey

● 57% of respondents said social media helps build/maintain relationships with existing clients.

● 41% use social media to find new prospects

● 46% said the highest number of quality leads in the last 12 months were from social media High

Quality Video Content Makes Your Social Media Marketing Stand Out!

Video marketing is still significantly underutilized in the industry. According to the 2021 Technology Survey from the National Association of REALTORS® Research Group:

 ● 37% of respondents say they use video in their marketing

● 27% say they do not.

● The remaining 35% say that while they do not currently use video for marketing, they hope to in the near future. 

<strong>3 Types of Video Every Agent Needs</strong>

1. Listing Videos - Sell your listings faster and reach a wider audience with Video tours of your listings.

2. Agent Branded Content - Introduce yourself to new prospect clients & maintain presence by engaging your existing clients with agent commercials.

3. Market Knowledge - Keep your followers up to date on your market expertise so you are top of mind & the go-to realtor when it’s their time for a real estate transaction. Start incorporating video into your marketing strategy today and see the results for yourself!

As operators in the luxury real estate video production market for a decade we know how expensive video production can be but we also watched it turn unknown realtors into top producers. If you are having trouble meeting your video production budget or technical difficulties trying to create content yourself INFINITE CREATOR real estate APP empowers you to create captivating content that is fast, affordable, professionally edited, & delivered within 24 hours.

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<strong><em>About the author:</em></strong>

This blog post was brought to you by Infinite Creator. 

Want to test it out? Get a free $25 dollar video when you download the app today!