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    June 30, 2023

    How to Build your Brand Through Video

    In today's digital world, video has become a powerful tool to interact with potential clients and build your personal brand.

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    High-quality video content combined with social media is revolutionizing the industry. Here are some reasons why video is a must-have in leveling up your marketing strategy:

    1. Proclaiming your expertise - Video allows you to exhibit your knowledge and expertise in the real estate industry. Share tips and knowledge, answer common questions and give video tours of properties. This helps to substantiate yourself as a trusted advisor in the market and attract more clients.
    2. Developing relationships - Videos implement a personal approach that connects you to your audience on a meaningful level. People are more likely to remember & recognize you and your brand if they visually see you and listen to your voice in a video. Additionally, with the ability for messages, you can build relationships with your viewers and interact with them in real-time.
    3. Increasing reach and interactions - Video is one of the most consumed forms of content online. By incorporating video into your marketing strategy, you increase the chances of your content being shared and viewed by a larger audience. Plus, video has been shown to raise engagement, making it a powerful and efficient way to convey your message.
    4. Higher SEO ranking - Websites with video have a tendency to rank higher in search engine results, which translates to more visibility for your content. By producing video content that is relevant for search engines, you increase your likelihood of being discovered by potential clients who are seeking for a local agent.


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    Social Media Factor - According to NAR’s 2022 Technology Survey

    1. 57% of respondents said social media helps build/maintain relationships with existing clients.
    2. 41% use social media to find new prospects
    3. 46% said the highest number of quality leads in the last 12 months were from social media High

    Video marketing is still significantly underutilized in the industry. According to the 2021 Technology Survey from the National Association of REALTORS® Research Group:

    • 37% of respondents say they use video in their marketing
    • 27% say they do not.
    • The remaining 35% say that while they do not currently use video for marketing, they hope to in the near future.


    1. Listing Videos - Sell your listings faster and reach a wider audience with Video tours of your listings.
    2. Agent Branded Content - Introduce yourself to new prospect clients & maintain presence by engaging your existing clients with agent commercials.
    3. Market Knowledge - Keep your followers up to date on your market expertise so you are top of mind & the go-to realtor when it’s their time for a real estate transaction. Start incorporating video into your marketing strategy today and see the results for yourself!



    1. Craft an Engaging Introduction for Your Video: Introductions matter—they personalize and localize your video. Keep it simple: "Hi, I'm Sally Smith, your local real estate professional in Anywheresville, Arkansas. Today, let's talk about down payments." Practice a few times, but keep it short and impactful. Let's kick off your video with an engaging intro that sets the stage for an informative discussion.
    2. Engage with Questions and Answers: To ensure clarity, use a question-and-answer format. For example, start with a lead-in: "One misconception for first-time homebuyers is the down payment amount." Then, add intrigue: "But did you know you might need less than you think?" Finally, highlight the answer from the blog: "Believing you must put 20% down is a common misconception." Keep it concise and focused to engage your audience effectively.
    3. Use Key Points and Takeaways: To establish professionalism and build trust, include data and market insights in your videos. Here's an example key point: “According to Freddie Mac, the myth that 20% down payment is necessary hinders the home buying process.” The takeaway would be: “Contrary to belief, it's typically not required to put 20% down. The National Association of Realtors (NAR) reveals that the average down payment percentage today is only 13%, with even lower figures for first-time homebuyers at just 7%.” By highlighting these facts, you provide valuable information that dispels misconceptions and empowers viewers with accurate insights on down payments.
    4. Conclusion & CTA: To wrap it up effectively, include a sentence or two that summarizes your main points, and a compelling Call to Action. For example, "In conclusion, the lack of knowledge about the home buying process is preventing many eager first-time buyers from taking action. However, there's no need to worry! By consulting with a local real estate professional like myself, you can gain a better understanding and plan for your down payment options today." And the CTA: "Take the first step towards your dream home. Contact me at [insert your professional contact information, such as your website or email address] to schedule a consultation and explore your personalized down payment solutions. Let's make your homeownership dreams a reality!"


    In conclusion, while creating real estate videos may initially seem intimidating, it's important to remember that it isn't as difficult as it may appear. With the right approach and tools, you can effectively produce engaging and informative videos that showcase your expertise in the real estate industry. By following the steps outlined in this guide and practicing consistently, you can overcome any initial hesitation and confidently create compelling content that captures the attention of your audience. So, don't be discouraged by the perceived challenges. Embrace the opportunity to showcase your unique perspective and insights through real estate videos, and watch your online presence and business thrive.

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