Why partner in NAR’s LAP Program?

Add value to your membership

The LAP program will help you attract and renew top real estate industry talent. With NAR's branding kit, your members will have an edge over the competition with a consistent and powerful brand, lead-generating website, and a robust set of tools.

Leverage the REALTOR® brand

Your members will digitally communicate that they are REALTORS®, part of a 5 billion dollar brand, and they adhere to higher ethical standards and a strict Code of Ethics so they automatically set themselves apart from the competition.

members succeed with cutting edge tools

The REALTOR Branding Kit starts with a web address but includes so much more. A free website and an email, calendaring, and contact management system that's private, secure, and professional. Premium anti-spam and anti-virus protection are included!


  • They own their brand no matter where they hang their hat.
  • Their .realtor web address sets them apart from the .COMpetition.
  • They get Instant recognition and credibility as a REALTOR®.
  • Educational webinars monthly on top marketing and branding tactics.
  • They have access to free dedicated customer support.
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Your Members will Receive a Professional Website!

Your two-year partnership includes

  • A .realtor web address, free for 3 years!
  • We’ll create and send 3 customized onboarding emails on your behalf.
  • A co-branded landing page with your logo.
  • A live webinar on launch day.
  • Dedicated one-on-one customer support.     
  • A promotional toolkit for launching the program.
  • Monthly content to leverage in your newsletter and on social media.

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