Introducing .RealEstate: A Smarter Way to Build Your Online Brand
After years of building digital tools for real estate professionals, investing in modern website platforms, and helping thousands of members establish their online presence, it became clear: Get.Realtor had become something bigger, and it was time to fully embody this evolution.
In this interview, Colleen Doyle, Vice President of RIN and Strategic Initiatives at the National Association of REALTORS®, shares how this transformation took shape, and why the launch of .RealEstate signals more than a rebrand.
This new name reflects a broader solution, one built for the modern agent and broker. A platform that delivers intuitive websites, expert support, niche templates, and even AI-powered tools.
And while the look is new, the mission hasn’t changed: to empower real estate professionals to own their online brand, fully, confidently, and without stress.
From collaborative product development to a refined onboarding experience, the evolution to .RealEstate is all about meeting professionals where they are, and helping them grow from there.
.RealEstate has strategically evolved their offerings to go beyond a traditional web address, providing a more expansive digital presence. As Colleen Doyle, Vice President, RIN and Strategic Initiatives at National Association of REALTORS®, articulated, "We've grown our business to be more of a digital branding solution over the last five years, but we haven't changed how we've presented ourselves. This brand recharge, now under .RealEstate, allows us to align with what we've started to become and where we want to continue to grow."
Our new focus delivers turnkey solutions tailored for the modern real estate professional. This encompasses a powerful suite of features:
This rebrand isn’t about a new look, it’s about giving real estate professionals the tools to lead with confidence in a digital-first market. We’ve listened to your feedback, observed the way you work, and designed .RealEstate to meet you where you are and help you go further.
Your digital presence should match the level of professionalism you bring to every client interaction. With a memorable domain, and a clean, modern website, you can project the credibility you’ve earned, and set yourself apart in a competitive market. As Colleen Doyle highlighted, "We want everyone to own their digital space and their online real estate more than ever... They need to differentiate themselves and show who they are."
Now more than ever, real estate professionals’ time is incredibly valuable. That's why we focused on making digital branding effortless and efficient. Our platform is designed to be easy to use, not another system you have to learn or troubleshoot. Whether you're building a site from scratch or refining your brand online, we’ve created a streamlined experience that helps you take action quickly, without sacrificing quality.
Trust and expertise are the cornerstones of our industry, and .RealEstate embodies both. As an exclusive partner of the National Association of REALTORS® (NAR), you can be confident that our solutions are backed by industry authority and proven credibility. But our partnership extends beyond just tools; we are committed to being your long-term guide. From onboarding resources to live webinars and ongoing education, our goal is to help you stay ahead, stay visible, and stay in control of your brand.
As real estate professionals navigate a market that’s more digital, fast-paced, and competitive than ever, we know the tools you use need to evolve with you. That’s why our focus moving forward is on flexibility, simplicity, and real-world value, removing the friction that slows you down and making it easier to build, manage, and grow your online presence.
We’ll continue shaping our offerings based on what you tell us you need, whether through feedback surveys, live support interactions, or feature requests from agents and brokers across the country. Every update, every enhancement, every new tool we introduce is rooted in the same goal: to help you work smarter, show up stronger, and stay ahead.
For those who are growth-minded and future-focused, your brand is never “done.” It’s a living, evolving asset. And we’re here to grow with you, with better products, smarter resources, and the kind of support that doesn’t stop after setup.
With .RealEstate, you’re gaining a complete toolkit designed to elevate your brand, streamline your operations, and meet the demands of a changing industry. From launch to long-term growth, we’re here to help you stand out, stay visible, and stay in control of your business online.
Stay tuned to see what’s coming.