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Events.Realestate: Stop Guessing Which Events You Should Attend!

Written by Kevin Van Eck, Principal, Maverix Advisory Group | Jul 1, 2025 1:50:04 PM

Industry events. Brand events. Marketing events. Technology events. Mortgage events. Networking events. You could spend six figures, and a lot of time, trying to attend every industry conference… And if you’re considering sponsorships for brand visibility, that number climbs even higher. 

We understand that one of the biggest challenges that vendors face is knowing which events are worth your time, which ones align with your audience, and how you need to prepare to drive real business results. Choosing the wrong event, or the wrong way to participate, can be an expensive lesson.

What if there were a centralized location that laid out all the key details (dates, locations, audience size, demographics) in an easy-to-use landing page? Alongside each event, you’d find an objective write-up to help you evaluate fit, plus a direct registration link offering discounts from standard pricing. Research smarter, compare faster, and register instantly, all in one place… the newly launched events.realestate.

Why We Built It
One of the consistent things that we hear from our clients at Maverix Advisory Group is that companies aren’t sure which events are worth the investment. They often spend heavily on sponsorships that don’t deliver, sometimes because the event was never the right fit for their business needs, and other times because they weren’t equipped with the right goals or strategies to make it successful. 
 
Unfortunately, spending a lot does not always equate to hitting your sales metrics. But there are other benefits that should not be overlooked. Events can still offer high-value outcomes, such as brand recognition, being seen as a thought leader in your space, and building true relationships with prospects, integration partners and even competitors.
 
The reality is that choosing the right conference, and the right level of participation, is nuanced. Sometimes our clients only need to attend a specific event, not sponsor, because simply being present and networking in the right rooms would have been enough. Other times, skipping the event entirely is the right move. And, depending on budget and broad brand strategy, sometimes investing in a major sponsorship is the perfect decision.
 
These challenges are common, costly, and tough to navigate without the right context. Events.realestate offers the solution.

What Makes It Different
This site isn’t just another calendar or generic list of real estate events. It’s been purpose-built to help vendors navigate the event landscape strategically, with context, not just logistical information.

  • Each event includes thoughtful third-party commentary from Maverix Advisory Group, not the event organizer. We offer our honest take on audience makeup, event value, and ways to participate effectively.
  • Maverix also offers a concierge option for customized guidance on sponsorship packages, positioning, and how to make the most of each opportunity.
  • Through our partnerships with event organizers and media companies, we offer unique access to sponsorship opportunities that aren’t available publicly.
  • The platform features a mix of public events, invite-only summits, network-specific gatherings, and niche experiences tied to MLSs, associations, and tech.

Who It’s For
If you’re a founder, CRO, CMO or part of a growth team at a company serving real estate professionals, events.realestate was built with you in mind.
 
No more guessing. No more rolling the dice on high-cost event investments. Events.realestate helps you make confident, informed decisions about where to show up, how to participate, and how to turn exposure into meaningful connections. 

Why We Chose a .realestate Domain
We chose .realestate because it clearly signals who this platform is built for. It’s specific, memorable, aligned with our audience, and designed to stand out in a crowded digital space.

At Maverix Advisory, we operate at the intersection of proptech, brokerage/agents, media companies, and event organizers. The .realestate domain reflects that focus and gives us a trusted, recognizable foundation to build on. 
 
Plus, with the full URL, there’s no guesswork about what you’ll find… it’s all in the name.

What’s Available Now
The first version of events.realestate is live and ready to use! You can browse featured events, explore opportunities, and check back often for updates. We also encourage you to join the mailing list to receive event updates, exclusive sponsorship opportunities, and announcements of new site features direct to your inbox.
 
In addition, we’re currently accepting new vendor partners for our customized annual event strategy plans. This offering is designed to help companies choose the right events, participate in the right way, and build a roadmap that supports growth throughout the year.

What’s Coming Next
We’re already developing Phase 2 of the site, which will include:

  • An updated design
  • Enhanced search and filtering options
  • Expanded media and content for each event page
As the site evolves, so will the value it provides to vendor teams and media and event organizers alike.

Where to Start
The soft launch of events.realestate was featured in the summer edition of the Maverix Advisory Group Proptech Report. Download the report here.
 
Ready to stop guessing and start planning with intention? Visit events.realestate to explore upcoming opportunities. When you’re ready to create your custom event strategy for the year ahead, the team at Maverix is here to support you.