Every day, over 10,000 baby boomers turn 65, creating what economists call the Silver Tsunami—a wave of homeowners preparing to downsize. Collectively, this group controls $11 trillion in assets, and yet, 97% of agents are missing this opportunity by chasing stale leads and low-quality online inquiries.
If you want to stand out in this market, it’s not about moving faster — it’s about moving smarter.
And it starts with one of the most powerful tools you already have access to: your .realtor or .realestate email address.
In an age of inbox overload, credibility is your currency. When your outreach comes from a branded .realtor or .realestate email instead of a generic Gmail, it signals trust, professionalism, and legitimacy. Sellers see you not as another cold outreach — but as an industry expert representing a trusted brand.
It’s a small detail that delivers a massive edge in your marketing campaigns — especially when paired with automation tools like Scout and AI content builders like Gamma.
In this 5-minute walkthrough video, I’ll show you exactly how to create a complete downsizing campaign — from targeting to follow-up — that runs on autopilot and helps you position yourself as the go-to expert for this lucrative niche.
Inside Scout, you’ll find a pre-built “Downsizers” segment. Enter your target location, and Scout will instantly calculate how many likely downsizers are in that ZIP code — filtering by age, home size, family composition, and more.
Then, layer on behavioral intent data to isolate those actively browsing new listings or mortgage calculators. Within minutes, you’ll have a highly qualified contact list complete with emails, phone numbers, and household insights.
Once you’ve pulled your leads, it’s time to deliver value.
Use Gamma, an AI-powered presentation tool, to create a polished “Downsizing with Confidence” guide or slide deck in minutes.
Just copy the prompt below into Gamma, and it will generate a ready-to-share asset covering the emotional, financial, and logistical sides of downsizing — beautifully formatted for your brand.
Sample Prompt:
Goal: Create a concise, professional slide deck (8–10 slides) for potential downsizers who are considering moving to a smaller home.
Target Audience/Tone: The tone must be empathetic, reassuring, and informational. It should position the agent as a knowledgeable guide, not a salesperson.
Required Content Sections: Include slides dedicated to the following topics:
The Emotional Journey: Acknowledge the non-financial difficulty of leaving a home.
The Financial Picture: Highlight both the costs of selling/moving and the potential financial benefits (equity, lower utilities/maintenance).
Decluttering Roadmap: Provide a simple, actionable 3-step process (e.g., "Sort, Sell/Donate, Store").
Assessing Your New Needs: Focus on lifestyle over square footage (e.g., "What space must you have?").
Agent Value Proposition: Briefly explain how you specifically help downsizers navigate these challenges.
Design & Format: Use a clean, minimalist design. Each slide should contain bullet points, not paragraphs. The output should be a detailed slide-by-slide outline ready for presentation software.
Call to Action: The final slide must include a soft call-to-action inviting them to a no-obligation consultation to review their personal timeline.
Share your Gamma link or PDF in your Scout campaign — no design skills needed.
Back in Scout, select the Downsizing Email Template (or write your own using Scout’s built-in AI). Link your Gamma resource and schedule your outreach.
Scout handles personalization, delivery, and follow-up automatically — achieving 98% inbox deliverability using best-in-class sending practices.
If someone doesn’t reply, Scout can trigger a friendly second email a week later, or drip a new educational touch each month.
And because you’re sending from a .realtor or .realestate email, your message lands with immediate credibility — no spam-filter jitters, no trust barrier.
Why This Works
Start leveraging your .realtor or .realestate email to launch campaigns that convert curiosity into conversations — and listings.
🚀 Get started at trustscout.com or sign in directly at app.trustscout.com