.guru, .tips, .sexy: The Wild West Of Internet Domains

A couple years ago, Adrienne McAdory read that the organization that sets the rules for Web addresses was going to allow people to apply for new top-level domains. No longer would there be just the old top-level domains like .com and .gov. People could apply for any new top-level domain they wanted.

McAdory liked the idea, but it took her awhile to figure out the right domain.