Articles and mentions of .realtor™and .realestate in the media.
Whether triggered by market changes, competition, mergers, or an outdated image, every branding strategy needs periodic updates to keep pace with the latest and greatest in the industry. As a REALTOR®, you are your brand
See the newly released .realtor™ case study by ICANN on how we are doing!
Last fall, the National Association of Realtors (NAR) announced that they had procured the rights to the .realtor™ top-level domain (TLD), allowing their members (and members of the Canadian Real Estate Association) to obtain their own .realtor™ site and soon, Associations and brokerages will be able to scoop their domains up as well.
In a move to further offer consumers a trusted, valued source for real estate on the internet, and thereby strengthen the REALTOR® brand, the National Associations of REALTORS® (NAR) top-level domain (TLD) .realtor™ will be available to local and state REALTOR® Associations as well as brokerages in the U.S. and Canada starting May 7.
The National Association of Realtors is giving members web tools to boost their .realtor domains. What’s the benefit?
But there are some key differences with .realtor™, and why I think it has done a lot to move new TLDs forward as a whole. First, although most of the registrations were free, REALTORS® had to actually register them and were limited to just one for free. This means that 80,000 people are now more aware of what’s right of the dot. In other words, they understand a bit more about what a new TLD is.
“I’ve sold quite a few domain names to real estate agents and real estate companies, and it can be difficult convincing them to buy even the best domain names. The response rate, from my experience, is lower with real estate agents than other verticals. Getting 85k Realtors to take a free domain name is quite good, especially considering some people may think that *free* means no value.”
With the recent roll-out of the new top-level .REALTOR domain behind us, REALTOR® Magazine looks at how practitioners are planning to use this new online marketing tool.
The National Association of REALTORS® announced that the new .REALTOR top-level domain will be available Oct. 23 to NAR members.
The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market?
It’s official: The National Association of Realtors will begin offering its 1 million members Web addresses with a new .realtor top-level domain sometime before October.
Nine out of ten consumers are searching online for real estate, but only one out of ten are finding their real estate agent online. While personal connections and referrals are a significant reason for this gap, the inability to do deep research about agents online is also a significant contributor. A new partnership project between NAR and realtor.com® aims to help consumers explore and connect with REALTORS® more easily online.
As part of ICANN’s global program to raise awareness and interest in all of the New gTLDs, we invited all New gTLD applicants to participate in a series of recorded interviews. The short videos provide insight into the individual story of a TLD, or portfolio of TLDs, the inspiration behind it and how they see it being used.
ICANN’s web site on the NEW gTLDS
A couple years ago, Adrienne McAdory read that the organization that sets the rules for Web addresses was going to allow people to apply for new top-level domains. No longer would there be just the old top-level domains like .com and .gov. People could apply for any new top-level domain they wanted.
McAdory liked the idea, but it took her awhile to figure out the right domain.
Associated General Contractors of America wants to help members cut through the online clutter. Beginning in mid-April, AGC members can receive a discounted price for a new address using .build—one of hundreds of new generic top-level domains to be added to the Internet this year and next.“It will be easier for our members to be found,” said Jeff Wilson, AGC chief marketing strategist. “It was an opportunity for us to join the train early as well.”
Animated video explaining how the Internet is quickly expanding with 1300 new gTLDs that are increasing innovation and giving voice to a billion more users.