What are the naming rules for registering a .realtor domain for a brokerage?
Brokerages looking to register a .realtor domain must adhere to specific naming conventions. Firm domains must either match their official firm name as listed in their M1 record or be a name actively used in their business with proper marketing proof. Any domain that does not meet these criteria may be subject to revocation.
Permitted Domain Names
A brokerage can register a .realtor domain using the following formats:
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Exact firm name as per local board records
Example: cloudrealestate.realtor -
Words or letters before the firm name
Example: buywithcloudrealestate.realtor -
Numbers before or after the firm name
Example: 212cloudrealestate.realtor, cloudrealestate212.realtor -
Interchangeable firm names used in business marketing
Firms may register a name they use interchangeably with their official firm name, provided they submit marketing proof showing its active use.
Pre-Approval Process
If a firm wishes to register a domain name that does not exactly match its formal name, the domain will undergo a review process. To avoid potential revocation, firms are encouraged to seek pre-approval.
To request pre-approval, email support@get.realtor and submit no less than 3 examples demonstrating the active use of the requested name. Please note that a currently registered .com domain does not qualify as proof of use.
Permissible Uses of the .realtor Domain
A .realtor domain must be used exclusively for real estate services, which include:
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Brokerage
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Property management
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Appraising
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Land development
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Building
Non-Permissible Uses of the .realtor Domain
The following are not allowed with a .realtor domain:
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Street addresses with or without the firm name
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Team names
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Use of the term "REALTOR" before .realtor (e.g., cloudrealtor.realtor is not permitted)
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Domains substantially similar to parent companies whose primary business is the electronic display of real property ads
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Domains used for services outside of real estate, such as:
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Mortgage and loan services
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Cleaning services
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Educational services (even if real estate-related)
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Marketing services
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Firms that do not adhere to these guidelines risk having their domain revoked. To ensure compliance, please review the naming rules carefully before registration.