Why is NAR making .realestate domains available to the general public and not keeping it as an exclusive member benefit?

In 2014, NAR announced our first top-level domain, .realtor™. The .realtor™ top-level domain is exclusive to members, firms, and boards of NAR and the Canadian Real Estate Association. NAR will launch its second top-level domain, .realestate, with a 60-day member pre-sale.  This will enable REALTORS® the opportunity to claim desirable domains.  While .realtor™ provides a home base on the internet for REALTORS®, firms, and boards, .realestate is free of restrictions and provides limitless options for those in the real estate industry to market their areas of expertise.